The Tennessean to Partner with Nashville’s Premiere Arts and Entertainment Website, NowPlayingNashville.com
NowPlayingNashville.com to provide robust online events calendar for Gannett publication
NASHVILLE, Tenn. - The Community Foundation of Middle Tennessee’s online initiative NowPlayingNashville.com and The Tennessean today launched a collaboration to broaden the reach of arts and entertainment organizations and venues in Middle Tennessee. Through this partnership, The Tennessean will provide its print and online audience robust arts and events information, powered by NowPlayingNashville.com, Nashville’s premiere online resource for arts and entertainment listings.
Through the partnership, features include:
• Ability to search online for more than 1,700 current and upcoming things to do in Middle Tennessee, by date, venue, category of interest, artist, location and more at Tennessean.com
• Comprehensive events calendar, with NowPlayingNashville.com providing dates, times, maps and direct links for purchasing tickets
• Organizations and artists will reach The Tennessean’s larger audience by submitting event information at no cost through NowPlayingNashville.com
• Users will have access to discount tickets and special promotions
“Music City provides a wealth of cultural options for locals and visitors. The Tennessean knows how important up-to-date, accurate information is to help people in Middle Tennessee plan their time,” said Carol Hudler, president and publisher at The Tennessean, a Gannett Company. “Partnering with The Community Foundation, allows us to combine information from NowPlayingNashville.com with our local content and team of writers.”
NowPlayingNashville.com is a comprehensive online events calendar featuring information about music, theatre, sports, dance, museums, kids and family activities, free events, film and festivals, and many other entertainment options.
Every week, The Tennessean reaches three out of four adults in Middle Tennessee, and Tennessean.com attracts more than 1.5 million unique visitors every month.
NowPlayingNashville.com’s efforts have included strategies to broaden awareness of Middle Tennessee’s arts community; help create earned income for nonprofit arts organizations; promote cultural tourism by bringing new visitors to the area and encouraging them to extend their stay; and help the residents of Middle Tennessee to take advantage of arts and entertainment offerings. The partnership will allow The Tennessean to streamline day-to-day operations and minimize a duplication of effort in its entertainment section.
“This partnership between NowPlayingNashville.com and The Tennessean will showcase the outstanding arts organizations in our community while providing people an easy answer to the question, ‘Where to go, what to do?’” said Ellen Lehman, president of The Community Foundation. “Together, we hope to inspire greater awareness of and participation in the expansive arts and entertainment scene in our community.”
An online toolkit about the NowPlayingNashville.com and Tennessean partnership is available at http://www.nowplayingnashville.com/page/toolkit.
Made possible by a consortium of funders, The Community Foundation’s four-year-old initiative NowPlayingNashville.com is the brainchild of a group of arts supporters looking for ways to attract a larger audience.
About The Tennessean
The Tennessean Media Group is a multimedia company that publishes The Tennessean and Tennessean.com – the most complete sources of local news and information in Middle Tennessee. Products and services also serve targeted audiences and specific advertisers to meet their information and business needs, including community newspapers, magazines, niche publications and interest-based web sites as well as consumer driven print and online products for automotive, real estate and employment. The Tennessean Media Group is owned by the Gannett Co., Inc.
About NowPlayingNashville.com
NowPlayingNashville.com, an initiative of The Community Foundation of Middle Tennessee, is Middle Tennessee’s comprehensive arts and entertainment calendar, with information about music, theatre, sports, dance, museums, kids and family activities, and more, and with discount ticket offers. Since its launch in 2007, the website has collaborated with hundreds of community partners, providing comprehensive information to support arts and entertainment organizations and enrich the Middle Tennessee community. For more information, visit www.NowPlayingNashville.com.
About The Community Foundation of Middle Tennessee
The Community Foundation of Middle Tennessee oversees more than 800 charitable funds and multiple community initiatives, including NowPlayingNashville.com. In the past 20 years, The Community Foundation has distributed more than $556 million to community programs and institutions. It is located at 3833 Cleghorn Avenue, #400, Nashville, Tennessee 37215. For more information, call 615-321-4939 or visit www.cfmt.org.
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